Deepfake disclosure EU AI Act
Deepfakes and synthetic media must be recognizable. Make your labeling demonstrable.
Article 50 requires AI-generated content, including deepfakes and synthetic images, audio, and video, to be marked in a machine-readable way. For existing generative AI, marking has a transition period until 2 December 2026 (political agreement May 2026, not yet formal). LearnWize helps your content creators understand and apply that duty.
Marking duty
Deepfakes
Synthetic media
Evidence by asset
Evidence chain
LearnWize Article 4
1
Role2
Use case3
Risk4
Learning path5
Scenario6
Score7
Certificate8
ReportArticle 4
AI-generated media spreads faster than your labeling policy.
Marketing and communications generate images, voices, and video with AI. Without clear agreements on marking, labeling becomes inconsistent and it is hard to show afterwards that the duty was understood.
Generated visuals and video go live without marking.
Synthetic voice-overs are not made recognizable.
There is no consistent labeling approach per channel.
There is no evidence the team knows the duty.
Evidence
What LearnWize records around generated media
Role and AI use
Document which teams use AI, which tasks are involved, and which knowledge each role needs.
Risk and context
Connect training to the context in which AI is used, including impact on candidates, citizens, customers, or employees.
Learning paths and scenarios
Let employees practice with realistic work situations, not only generic AI explanations.
Testing and certificates
Keep participation, scores, certificates, and completion records as evidence that understanding was tested.
Management reporting
Give HR, Legal, Compliance, IT, and leadership a clear view of where the organization stands.
Refresh log
Decide when training needs to be updated because of new tools, policies, roles, or risks.
Teams
Typical participants
Creative and content teams
For generated images, video, audio, and design.
Social and brand
For campaigns, ads, and posts with synthetic media.
Communications and PR
For public content where recognizability matters most.
The 30-day route
1
Scan
Map roles, AI use, and missing evidence.
2
Classify
Connect teams to use cases, risks, and learning paths.
3
Activate
Launch LearnWize training by audience.
4
Lock
Test understanding with scenarios and certificates.
5
Evaluate
Deliver reporting, evidence dossier, and refresh advice.
Continue your route
Choose the variant that fits your question: training, course, masterclass, speaker, or evidence.
Article 50 transparency training
Article 50 transparency training
Article 50 applies from 2 August 2026. Train marketing, communications, and product teams on chatbot disclosure, deepfake labeling, and AI content transparency, with evidence per role.
Chatbot disclosure obligation
Chatbot disclosure obligation (Article 50)
Article 50 requires people to know when they are talking to a chatbot. Train the teams behind your chatbots and make the disclosure demonstrable.
AI content transparency
AI content transparency (Article 50)
Make AI-generated content transparent under Article 50. Train marketing and communications on disclosure, labeling, and AI text of public interest, with evidence.
Frequently asked questions
Frequently asked questions about AI literacy
Does the marking duty also apply to existing content?
The transparency duties apply from 2 August 2026. For marking content from existing generative AI, there is a transition period until 2 December 2026 (political agreement May 2026, not yet formal).
Is this a legal compliance guarantee?
No. LearnWize helps organizations organize AI literacy in a practical and demonstrable way. Formal legal advice or a compliance opinion should be assessed separately.
Why is a certificate alone not enough?
A certificate is useful, but often misses the link to role, AI use, risk context, scenario practice, and management reporting. That chain makes the evidence stronger.
Where do we start if we do not have a clear overview yet?
Start with the AI Literacy Readiness Scan. It maps roles, AI use, priorities, and missing evidence pieces.