AI content transparency
Not all AI content has the same duty. Map Article 50 by actor and use case.
Marketing and communications use AI for text, images, video, and chat. Article 50 assigns providers information and machine-readable marking duties under paragraphs 1 and 2. Deployers inform on emotion recognition or biometric categorisation under paragraph 3 and disclose deepfakes plus certain public-interest text under paragraph 4. Ordinary generated visuals do not create a blanket deployer label duty. LearnWize makes those actor and scope differences trainable by role.
AI text
Image and video
Chatbots
Evidence by team
Evidence chain
LearnWize Article 4
1
Role2
Use case3
Risk4
Learning path5
Scenario6
Score7
Certificate8
ReportArticle 4
Transparency follows actor and use case, not every channel automatically.
AI in copy, design, social, support, and product can trigger different Article 50 duties, but not every output requires the same disclosure. Without an actor and use-case matrix, it remains unclear which information, machine-readable marking, or disclosure actually applies.
Different teams create AI content in different ways.
Disclosure and labeling are not handled consistently.
AI text of public interest is not made recognizable.
There is no overview or evidence for leadership and Legal.
Evidence
What LearnWize records for AI content
Role and AI use
Document which teams use AI, which tasks are involved, and which knowledge each role needs.
Risk and context
Connect training to the context in which AI is used, including impact on candidates, citizens, customers, or employees.
Learning paths and scenarios
Let employees practice with realistic work situations, not only generic AI explanations.
Testing and certificates
Keep participation, scores, certificates, and completion records as evidence that understanding was tested.
Management reporting
Give HR, Legal, Compliance, IT, and leadership a clear view of where the organization stands.
Refresh log
Decide when training needs to be updated because of new tools, policies, roles, or risks.
Teams
Who this is for
Marketing and content
For copy, campaigns, visuals, and generated media.
Communications and PR
For spokesperson work, public content, and AI text of public interest.
Legal and brand governance
For policy, review, and evidence around transparency.
The 30-day route
1
Scan
Map roles, AI use, and missing evidence.
2
Classify
Connect teams to use cases, risks, and learning paths.
3
Activate
Launch LearnWize training by audience.
4
Lock
Test understanding with scenarios and certificates.
5
Evaluate
Deliver reporting, evidence dossier, and refresh advice.
Continue your route
Choose the variant that fits your question: training, course, masterclass, speaker, or evidence.
Article 50 transparency training
Article 50 transparency training
Article 50 applies from 2 August 2026. Train marketing, communications, and product teams on chatbot disclosure, deepfake labeling, and AI content transparency, with evidence per role.
Deepfake disclosure EU AI Act
EU AI Act deepfake disclosure: Article 50 rules explained (2026)
Plain-language summary of the EU AI Act deepfake disclosure duty: what counts as a deepfake, who must label from 2 August 2026, machine-readable marking, exceptions and how to make compliance demonstrable.
Chatbot disclosure obligation
Chatbot disclosure obligation (Article 50)
Article 50 requires people to know when they are talking to a chatbot. Train the teams behind your chatbots and make the disclosure demonstrable.
Frequently asked questions
Frequently asked questions about AI literacy
Which content falls under Article 50?
Article 50 covers several situations with different responsible actors. Providers inform on direct AI interaction and machine-mark synthetic output. Deployers inform exposed persons about emotion recognition or biometric categorisation and disclose deepfakes plus certain AI-generated or manipulated public-interest text. Ordinary synthetic media does not automatically create a blanket deployer label duty.
Is this a legal compliance guarantee?
No. LearnWize helps organizations organize AI literacy in a practical and demonstrable way. Formal legal advice or a compliance opinion should be assessed separately.
Why is a certificate alone not enough?
A certificate is useful, but often misses the link to role, AI use, risk context, scenario practice, and management reporting. That chain makes the evidence stronger.
Where do we start if we do not have a clear overview yet?
Start with the AI Literacy Readiness Scan. It maps roles, AI use, priorities, and missing evidence pieces.
Who delivers this
Three brands, one evidence dossier
Who delivers AI literacy you can actually prove? LearnWize is the training and evidence platform that delivers role-based learning paths, testing, and an audit-ready dossier. Embed AI runs the AI governance scan and the 30-day Readiness Sprint. Responsible AI Platform is the knowledge source that explains the EU AI Act and Article 4. Together you move from explanation to training to evidence.
LearnWize
Training and evidence platform: learning paths, testing, certificates, and an Article 4 evidence dossier per role.
Embed AI
AI governance scan (2,950 euros, creditable) and the 30-day Readiness Sprint (9,900 euros) as a baseline and starting point.
Responsible AI Platform
Knowledge source that explains what the EU AI Act and Article 4 require and how they relate to Annex III.